Valero: Dollars To Digital

We created this piece for our friends at Campbell Ewald and Valero to help guide the viewer through the new Valero advertising experience.  By combining traditional 2D animation, as well as supplementary 3D animation, we were able to illustrate a fun and vibrant world while educating Valero distributors on key corporate messaging. Here is a cut-down of our favorite moments!

Directed By: Lunar North
Creative Director: Marcus Mullins
Design: Alex Chopjian, Marcus Mullins
2D Animation: Alex Chopjian, Dave Holm, Marcus Mullins, Jim Vance
3D Animation: Alex Chopjian
Client: Valero


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