Eagle Ottawa | InterAuto Mobile Experience
Building off the established inspiration video and branding that we developed, we created our very own augmented reality app to bring the InterAuto experience directly to users. This app was wireframed, designed, developed in Unity and published to iOS, all in-house! The result is one of our favorite types of projects: a perfect marriage of left and right brain thinking.
Eagle Ottawa: InterAuto Immersion Inspiration Video.
Creative Director: Marcus Mullins
Design: Jake Matauch, Marcus Mullins, Emily Tinklenberg
2D Animation: Jake Matauch, Marcus Mullins, Emily Tinklenberg
Development: Connor Ledwidge, Jake Matauch
Client: Eagle Ottawa
Visual Development
Building off the established inspiration video and branding that we developed, we created our very own augmented reality app to bring the InterAuto experience directly to users. This app was wireframed, designed, developed in Unity and published to iOS, all in-house! The result is one of our favorite types of projects: a perfect marriage of left and right brain thinking.
Wireframing + Planning
Since this project was going to move fast, we had to ensure proper planning was taken care of before we began writing any code. We created wireframes to act as our guideline for the overall experience and establish what content would need to be created and which 3D assets from the animation would need to be optimized for use in a real-time environment. Once we established the flow, we began designing the final look and feel of the interface.
Optimization + Adaptation
Once we had the design completed, it was time to jump in + start prepping assets. Swatches for each leather sample had to be created and organized. Polycounts of objects had to be reduced. Textures had to be baked. Animations needed to be optimized and baked if they couldn't be easily replicated within Unity.
